Cut for men.Built for boys.
Shirting, tees, denim and knits for men — and hard-wearing everyday kit for boys. Honest cloth, considered fit, one all-inclusive price. Shipped free across India.
Picked from both wardrobes
A rotating cut of what is in stock right now, drawn evenly from menswear and boyswear. Refresh the page and it changes.
28 · 30 · 32 · 34 · 36 +3
Open
12-18 Months · 18-24 Months · 2-3 Years · 3-4 Years · 4-5 Years +3
Open
28 · 30 · 32 · 34 · 36
Open
XL · XXL · XXXL
Open
XS · XL · XXL
Open
XL · XXL · XXXL
Open
0-3 Months · 0-6 Months · 3-6 Months · 4-6 Months · 6-9 Months +3
Open
0-3 Months · 3-6 Months · 6-9 Months · 9-12 Months · 12-18 Months
Open
How a piece earns its place
Four things we check before a style goes on sale. If one fails, it does not ship.
Weight you can feel
Cottons and blends chosen for Indian heat — breathable, opaque after a wash, and heavy enough to hold a shape.
Graded, not scaled
Every size is re-cut rather than stretched from a base pattern, so an XXL sits as well as a medium.
Seams that survive
Double-needle side seams, bar-tacked stress points and pre-shrunk cloth — especially on boyswear.
One number, all in
The figure on the product page is the figure you pay. GST included, shipping free, nothing added at the last step.
New in this week
The most recent styles added to the catalogue. Scroll across.
2-3 Years · 4-5 Years · 6-7 Years · 8-9 Years · 10-11 Years
Open
0-3 Months · 0-6 Months · 6-12 Months · 9-12 Months · 12-18 Months +6
Open
0-6 Months · 2-4 Months · 3-6 Months · 6-9 Months · 6-12 Months +6
Open
0-3 Months · 3-6 Months · 6-9 Months · 9-12 Months · 12-18 Months +4
Open
18-24 Months · 1-2 Years · 3-4 Years · 4-5 Years · 5-6 Years +4
Open
0-3 Months · 3-6 Months · 6-9 Months · 9-12 Months · 12-18 Months
Open
0-6 Months · 6-12 Months · 1-2 Years · 2-3 Years · 3-4 Years +1
Open
12-18 Months · 18-24 Months · 2-3 Years · 3-4 Years · 4-5 Years +3
Open
0-3 Months · 0-6 Months · 2-4 Months · 3-6 Months · 4-6 Months +9
Open
0-3 Months · 0-6 Months · 0-2 Months · 2-4 Months · 3-6 Months +4
Open
Every size on the label, read for you
Sizes usually live buried in the product description — a wall of text with chest and length measurements mixed in. Each product page reads that description, pulls out the real size run, and puts it above the buy button as buttons you can tap. Alpha sizes, waist numbers, waist × inseam and age ranges for boys are all handled.
From the description
On the product page
A shirt should outlast the season it was bought in
We started Aretas Hub because good everyday menswear in India was either priced like an occasion or built like it would not survive one. There is a sensible middle, and it is where we work.
Boyswear came next, for the obvious reason: the same cloth and the same seams, cut smaller and made tougher, because boys are harder on clothes than any of us.
Inside the workshop